ESG Impact Forum
Goodwin · Event-Based Digital Experience
An interactive, mobile-first experience developed for Goodwin’s ESG and Impact group for use at major industry events. The QR-activated interface enabled partners to share practice insights and contact information, and established a reusable template for similar events across the firm.
Concept Development · UX Flow Mapping · Visual Design · Multi-Platform Production
Digital Tool: Ceros
Foundational Tool: Adobe XD, Adobe Photoshop
Event UX Flow Mapping
End-to-end user flow, defining how attendees
move from QR entry to service detail, team discovery,
and direct contact.
QR-to-Digital Event Interaction
Physical-to-digital interaction connecting event
materials to responsive ESG content.
Integrated service detail and contact access.