Millie Magazine
Millie • 360° Visual & Design System
A 360° initiative for Millie, developed in collaboration with the magazine’s editorial team and creative contributors and sponsored by Synchrony Bank. The project translated complex financial topics into an accessible, visually driven ecosystem designed to engage women seeking clear perspectives on finance across print, digital, social, and experiential touchpoints.
As Design Director, I led the visual strategy and design direction, shaping the overall tone, system, and execution. My work included template and prototype development, multi-platform design, and art direction for illustration and photography. I also supported early website ideation for the Synchrony–Millie platform, developed advertorials, and collaborated on storyboards for motion concepts extending editorial stories.
Visual Strategy • Design Direction • System Design Tools: Adobe Illustrator, Adobe Photoshop, Adobe XD
Visual System & Style Guide
Development of Millie’s visual language, including typography, color, illustration style, and layout principles. This system ensured consistency while allowing flexibility across editorial, digital, and branded content.
Cover design focused on approachability and
confidence, inviting readers into financial topics through clear, engaging editorial expression.
Editorial Layout & Reader Experience
Interior magazine spreads designed to support Millie’s editorial voice—using clear hierarchy, typographic rhythm, and visual pacing to make complex financial topics feel more engaging, approachable, and easy to navigate.
Motion & Short-Form Visuals
Animated stories and short-form visuals created to engage audiences and drive discovery across Millie and Synchrony’s digital platforms.
Social Content & Editorial Adaptation
Social content designed to translate magazine stories into engaging, platform-specific formats that drive traffic to Millie and Synchrony’s digital platforms.
Advertorial Stories
Editorial advertorials shaped through Millie’s visual strategy to balance brand presence with engaging, approachable storytelling.
